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Microsoft Nearing Ad System for MSN Searches » SEO Bomb Blog

Microsoft Nearing Ad System for MSN Searches

Filed Under: SEO News

When it comes to the search-engine business — and the hot online advertising market that fuels it — Microsoft has lagged far behind Google and other rivals. Determined to change course, the company has poured money and resources into developing its own search engine and online advertising system. The search engine debuted a year ago, but the advertising component has taken longer.

Microsoft said Thursday that by the end of June it would begin selling advertising alongside its MSN Web search results. It previously relied on a partnership with rival Yahoo! for those ads, but has been testing its own system in the U.S. since October.
Microsoft also said it is reorganizing some of its scientists into a new division to focus solely on creating advanced technologies for online advertising.

About 22 scientists from Microsoft’s Beijing research center and at least 20 from Redmond will work in the new division, the Microsoft adCenter Incubation Lab, or adLab.

Microsoft showed off some of its technologies in development Thursday at its Redmond campus, although it wouldn’t allow reporters to see them all. One tool, which could be available in the next year, tries to predict a user’s age and gender based on Web sites the person visits.

Read the full story about MSN’s Ad System at The Seattle Times

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[…] MSN […]

By SEO Tools and Resources Page » SEO Bomb Blog on 02.03.08 11:51 pm | Permalink


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