Filed Under: SEO, Linking Strategy
I almost always want to link to Seth, but I resist, figuring you must have already read what he’s written. This time, I can’t resist. 1 in 10 he says. Why is this important and what does this and The Fart Button have in common?
Well - I have 15 feeds in my RSS reader, and I always, without ever failing, know when Seth has published something - Just by looking at his titles.
You just get an urge to click it and read it, even if they say nothing. It’s makes you go “1 in 10? 1 on 10 what? arrgh!…must…resist…clicking…”.
They trigger this urge just because of the lack of info. They trigger this urge just like you know you will have to press The Fart Button.
His titles are incredibly effective for CTR in RSS readers. The problem, however is how many people will actually make a search for 1 in 10? Not many.
But we can learn a lot from Seth when it comes to writing titles that sucks the readers right into the post. Add some SEO knowledge and you have a killer combination. A combination that will eventually make it to the Digg Front Page and Today’s Most Popular.
To quote QuadZilla
Your headline must appeal to people with severe ADD or most people won’t even read your article - let alone Digg it.
Sverre Sjøthun
3 Comments so far
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Why the hell ppl think that the fart button, or two copuling gnus are funny…. thats not marketing and will no be effective against any intelligent form of life… that the motive this kind of shit just have some sucess whit unfair sites and porno “click to go anywhere” pages…….. Hoaa!
By jonathan on 10.12.06 5:21 pm | Permalink
Effective enough to make you read and even comment on the post…
Besides, you seem to completely miss my point - this is about writing titles that trigger curiosity and make people read - and how this type of titles often fail with regards to ranking well in search engines due to the lack of relevant keywords in the title.
Every newspaper and magazine that I have ever worked with have this problem; kick-ass copy writers, but no clue about how to combine it.
It takes a lot of time and talent to write titles that satisfies both criterias.
By Sverre Sjothun on 10.12.06 10:22 pm | Permalink
It’s not Seth’s headlines that get you to click, it’s what usually resides on the other side. He doesn’t bother to post fluff on his blog - so there is little chance of wasting your time. Without the trust he has gained through hard work and viral marketing, you won’t get far with fart buttons.
By Scott Clark on 02.12.07 1:52 am | Permalink
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