I just came across an article in Financial Times about Thomson Financial auto-generating news and content. Now this is certainly not something new and groundbreaking for many of us. In fact, it is a very well known technique among black hat SEO’s.
Thomson Financial has been doing this since March 2006, and apparently, this “new” technique is so successful that they plan to expand the practice.
Mr Burkley of Thomson Financial said the computer-generated stories had not made any mistakes. But he said they were very standardised. “We might try and write a few more adjectives into the program.”
Thomson started, according to the story in Financial Times, writing computer programs for different types of stories, at a cost of $150,000-$200,000 (£79,623-£106,190) per project, to try to catch up with rivals.
And this raises the question - is auto-generation of content finally going to be a non-shady and accepted technique? Is the quality of the auto-generated content so high and accurate the search engines will no longer be able to tell the difference?
Will well known black hat SEO tools, such as RSS to Blog, The Blog Solution and The Content Solution eventually replace the news monkies? I know for sure that if I was still running my hardware review site, I’d replace my news monkey with an RSS/auto generating content solution.
It would give my readership the news instantly and accurately - And I wouldn’t feel bad about it at all.
Sverre Sjøthun
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